About Us

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About us

The Behavioural Insights Unit functions as secretariat and the focal point for Ministry of Health Malaysia for strategic guidance, technical assistance, knowledge sharing, capacity building and partnerships creation for behavioural sciences and behavioural insights for health.

The Behaviour Insights (BI) Unit was formally inaugurated on September 6, 2022, in response to a directive from the former Minister of Health. This directive recognized the pivotal role of behavioural science in addressing the challenges posed by the COVID-19 pandemic. Since the onset of the pandemic, behavioural science has played a crucial role in the proactive measures undertaken by Malaysian authorities to curb the spread of the virus, prioritize public health, and alleviate the strain on the healthcare system. The establishment of the Behaviour Insights Unit at the Ministry of Health Malaysia reflects a proactive commitment to understanding and addressing behavioural aspects in healthcare.

Vision

To become the Behavioural Insights Centre of Excellence for health in Malaysia

Mission

Apply a rigorous evidence-based process for behavioural insights to formulate better health policies

Functions

The Behaviour Insights Unit generally contributes to the development of more effective, targeted, and sustainable health policies within the Ministry of Health Malaysia. It functions includes:

 

 

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