This logo represents our identity as we aim to strengthen the application of behavioural insights in health. The box symbolizes that understanding behaviour goes beyond what we observe or capture. Behaviour is complex and requires a structured approach for defining and diagnosing. The positioning of the text outside the box intentionally reflects that not all behaviours fit within conventional boundaries—some occur outside the visible framework.
About us
The Behavioural Insights Unit serves as the secretariat and main contact point for the Ministry of Health Malaysia, providing strategic direction, technical support, knowledge sharing, capacity building, and fostering partnerships in the field of behavioural science and insights for health. The BI Unit was officially established on 6th September 2022, reflecting the Ministry of Health Malaysia's leadership's vision to enhance the use of behavioural science in health. This marks a significant step in recognising the crucial role of behavioural science in shaping health strategies and policies in Malaysia.
Vision
Our vision is to establish ourselves as the leading Centre of Excellence for Behavioural Insights in health in Malaysia.
Mission
Our mission is to enhance the development of effective health policies by applying a rigorous, evidence-based approach grounded in behavioural insights. This process involves systematically gathering and analyzing data from behavioural science research to identify key psychological, social, and environmental factors that influence health behaviours.
